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Nudge: Improving Decisions about health, wealth, and Happiness
Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architectur…
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- 9780300146813
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- 1
Misbehaving: The Marketing of Behavioral Economics
The book builds on Thaler's work as a behavioral economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. Thaler ties this to the effect on markets, which are otherwise expected to be efficient.Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from h…
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- ISBN/ISSN
- 9780393080940
- Collation
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- Series Title
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- Call Number
- 1