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Found 1 from your keywords: author=Dr. Dan Ariely
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Predictably Irrational: The Hidden Forces that Shape Our decisions
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Dr. Dan Ariely

, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Edition
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ISBN/ISSN
9780007256532
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Series Title
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Call Number
1