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Misbehaving: The Marketing of Behavioral Economics

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The book builds on Thaler's work as a behavioral economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. Thaler ties this to the effect on markets, which are otherwise expected to be efficient.Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, National Football League Drafts and emerging disruptive businesses like Uber, in a new light.

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Detail Information

Series Title

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Call Number

1

Publisher

: ., 2015

Collation

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Language

English

ISBN/ISSN

9780393080940

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

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